Bloodlines 2 Activation

An international collaboration between Paradox Entertainment, Alice & Smith, and Epic Immersive created the live finale to a three-month Alternative Reality Game promoting an upcoming horror videogame. 2-4 players at a time (out of the hundreds on site and tens of thousands following online) were brought into a psychologically charged environment where their senses of time and memory were distorted before they were released back into the wider game.